Understanding everything that falls under the vague title of “search marketing” can be quite the daunting task. But two things are well-known:
- It’s extremely important for lead generation.
- It can get very expensive, very quickly.
I strive to provide you with both a strong understanding of search marketing strategy and a cost-effective solution to acquiring new customers when they’re online looking for you. There is certainly no one-size-fits-all approach, but there are many basic tactics you can employ and common mistakes that can be easily avoided.
Here are some of the ways I can help you improve your search visibility:
- Create targeted pay-per-click advertising (PPC) campaigns using Google Adwords and/or other platforms.
- Audit your current PPC campaigns to identify and update underperforming keywords and ads.
- Review your website to identify opportunities to improve your organic search ranking for important keywords.
- Find and fix website issues that are limiting your sales due to SEO penalties or a poor user experience.
As with all services I offer, my goal is provide a measurable, profitable ROI.