My services

Digital Strategy

Just “being present” online isn’t enough. I’ll help you develop a growth-focused plan to boost visibility and interest among your leads and current clients.

Marketing Automation

Using your current marketing platforms (or by finding something new for you), I’ll help you set up effective drip email campaigns to nurture your leads and clients, automate tasks and reminders for your team, and turn more opportunities into completed sales — while tracking effectiveness every step of the way!

Search Marketing

Gain visibility for your brand and website in search engines and on other sites your customers visit. I’ll provide keyword analysis, SEO auditing, Pay-Per-Click campaign setup, and other services to make sure you’re not losing business to your competition.

CRM Support

The concept of a Customer Relationship Management (CRM) tool is fairly simple. You have a whole bunch of contacts organized into a single database, where you can view their information, keep track of your interactions, and schedule some follow up tasks. The appeal of and demand for this service is obvious to anyone who’s had to undertake these tasks manually.

Website Copywriting

Have you ever clicked a link, arrived on a page, read one sentence, and decided it wasn’t for you? You’re not alone. People make snap judgments, especially when it comes to researching a service or product they might want to purchase. I’ll ensure your visitors are finding welcoming, easy-to-consume content that clearly explains why they should do business with you.

ROI Tracking

As important as having a digital strategy is knowing if it’s working. And by “working,” I mean making you money. I’ll help you track every dollar spent and compare to the business it brings in so you can assess what’s most effective and what needs further fine-tuning.

Landing Pages

Are you sending all of your prospective customers to your homepage? Stop! Using different landing pages, especially in conjunction with pay-per-click and email drip campaigns, can boost conversion of prospects into customers in a huge way. I’ll work with you on creating pages that are inviting, simple, and drive action.

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Additional Services

Webinars

If you have expertise in a particular area, engaging your audience with a webinar (or series of webinars) is an outstanding way to engage them and further position your company as a go-to resource.

Social Media Marketing

Find and engage your fans and customers on Facebook, Twitter, LinkedIn, Instagram, SnapChat, and other platforms. I’ll show you how!

Offline Marketing Strategy

Working on direct mail campaigns, print ads, or event sponsorships? I’ll help you get the most out of your investment.

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Why We Should Work Together

There are thousands of marketing consultants out there, from massive agencies to individual freelancers like me. I try to set myself apart in three ways:

  1. I make measurement my top priority.
  2. New ideas and strategies are great, but you need to know if they actually work.
  3. I ensure you understand not just the "what," but the "why" and "how" behind every project.
  4. I don't like when marketing takes a "man behind the curtain" feel. I want you to be comfortable with each piece of the puzzle.
  5. I keep it simple.
  6. Some companies need complex, highly strategic marketing plans. Most don't. I focus first on the straightforward, high-impact ways to improve your marketing.

Recent Posts

split test marketing

Split Testing: Which TLA (Three Letter Abbreviation) Are You?

For many small businesses, just executing a marketing program is an accomplishment in and of itself. Finding the time, allocating the budget, and understanding the results are all things that are not quite top priorities when there’s so much else to do. And still, if you want successful, cost-effective marketing, testing is the only way […]

email marketing

Email Marketing, Where Less Is More and the Least Is the Most

I’d like to tell you about what is, for me, possibly the most frustrating thing in all of digital marketing. It’s not the most important or the most consequential, but frustrating? Annoying? Yes and yes. If you open up your email inbox (feel free to actually do this; just don’t get distracted and forget to […]

Keyword Research Tips: Thanksgiving Edition

Happy Thanksgiving to everyone celebrating today! Please remember to take a moment to look around your dinner table to appreciate the food that’s on it, roof that’s over it, the people that surround it (yes, even Uncle Kevin), and any four-legged floor cleaners staked out nearby. Now, since I’m awake before everyone else and, as […]

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